Position Title: Executive Vice President of Marketing & Communications
Reports To: Chief Development Officer
Department: Marketing & Communications
Status: Full-Time, Exempt
Location: Buffalo, Jamestown, Rochester, Lockport NY (not
ABOUT GIRL SCOUTS:
Are you mission-driven, looking to work in a
dynamic team environment, and influence the lives of girls? If so,
take the time to check out Girl Scouts of Western New York.
1912, Girl Scouts has empowered girls to develop the skills and the
voice to become successful and productive citizens. Girl Scouting
builds girls of courage, confidence and character, who make the world
a better place.
If you’d like to be part of this exciting,
empowering, and valuable experience, we encourage you to apply. We
look forward to hearing from you!
As an integral member of the council’s
executive team, the Executive Vice President of Marketing &
Communications is responsible for developing, enhancing, and
maintaining the council’s brand and image. The EVP takes a leadership
role in creating, implementing and managing strategies for marketing
campaigns, public relations, communications, and media to promote Girl
Scouting to internal and external constituents.
A key aspect of
this position is building and maintaining strong, collaborative
partnerships with internal teams and external vendors and audiences
with the ultimate goal of increasing girl and adult membership and
gaining financial and community support. The position serves on the
Executive Leadership Team as head of the Marketing &
Communications department, the lead functional subject matter expert,
and supervises marketing and communications staff.
- Develops and executes council-wide strategic marketing,
communications, and public relations plans with goals, policies, and procedures.
- Oversees the development and implementation of a variety of
marketing initiatives (avenues include paid and in-kind television,
radio, and print advertising; social media; Web; digital; and direct
mail) to generate leads for girl members and adult volunteers
throughout the council jurisdiction. Responsible for budget creation
and monitoring related to campaigns and overall department.
- Supervises the design, branding, and production of all
communications and marketing materials, including but not limited to
council newsletters, publications and print materials.
- Actively cultivates and maintains favorable relationships with
local and mainstream media across council jurisdiction.
- Serves as public relations lead, fielding inquiries from news
media, providing guidance to respond to requests for information
about the council, and serves as the council’s designated
spokesperson as necessary and appropriate with the ability to
identify internal subject matter experts (staff and members) for
public speaking opportunities.
- Aggressively seeks media opportunities to support the recruitment
of girls and adults, promote Girl Scout programs, and attract new
- Serves as head writer with particular focus on press releases,
speeches, articles/content; serves as final proofreader on external communications.
- Proactively researches stories, collects testimonials, writes
press releases and pitches feature articles that enhance the Girl
Scout image and brand and provide increased visibility to the council.
- Prepares speeches and design presentations for senior leadership
and/or council initiatives with a key focus on communications for
the CEO (speeches, scripts, etc.).
- Analyzes market trends, gathers customer insights and recommends
changes to communications and marketing strategies and plans based
on analysis and feedback.
- Develops and maintains a working partnership with volunteers that
encourages the exchange of public relations and marketing
opportunities, capitalizes on local knowledge and positively
promotes Girl Scouts. Provides support and resources that are
readily available to assist their efforts.
- Works collaboratively with all functional areas of the council to
develop media campaigns, communications pieces and messages that
support and achieve the council’s Membership, Product Program,
Camp/Outdoors, Fund Development, HR, Property, and Special Events goals.
- Responsible for hiring, training, coaching/supervision, and
evaluation of operational staff in Marketing & Communications
department; organizes and directs work toward the achievement of
- Actively participates in the development of environments that
foster diversity, equity, inclusion, and access through words,
actions, and attitude.
- Serves as Lead of Crisis Communications Team and active member of
Executive Leadership Team
- Supports the Council’s strategic goals and mission as an active
and engaged member of the GSWNY team.
The above job description is not intended to be an all-inclusive list
of duties and standards of the position. Other duties may be assigned
as needed. GSWNY maintains the right to add change or alter the
functions of this position at any time.
EXPERIENCE & QUALIFICATIONS
- Girl Scouts is proud to serve a diverse community of girls and
volunteers. Bilingual language skills or proficiency in one or more
non-English language is always appreciated, though not required.
- A combination of education and experience equivalent to a
Bachelor’s degree plus five years of marketing, communication,
public relations, graphic design or related experience. Managerial
experience developing and administering a marketing program required.
- Demonstrated progressive responsibility and related experience
with graphic arts, marketing, website architecture, and electronic
communications (i.e. e-newsletters and other e-correspondence).
- An inclusive leadership style and outstanding management skills,
experience building and supporting high-functioning teams is essential.
- Strong communication, organizational and time management skills
focused on planning, implementation and collaboration. Must be able
to communicate clearly and accurately in written and oral
communications. Excellent writing skills are essential.
- Task-oriented, must be able to quickly shift from project to
project at a moment’s notice and still complete the work. Necessary
project management skills include formulating short- and long-term
project goals, objectives, schedules, and priorities in line with
council and department goals, anticipate issues, obstacles, or
opportunities that may impact plans or actions, establish courses of
action for accomplishing goals while attending to and incorporating
information obtained during day-to-day administrative tasks.
- Professional appearance and demeanor required. Must be a
self-starter and must be able to take initiative to be successful in
this position. Must possess strong interpersonal skills and have the
ability to work well with diverse constituencies.
- Excellent computer skills including experience working with
HTML/CSS, Adobe Creative Suite (InDesign, Photoshop, Illustrator,
Acrobat Pro DC), Adobe AEM, Adobe Business Catalyst or similar
content management system (SharePoint, WordPress), and Salesforce
Customer Management System and Salesforce Marketing Cloud, Constant
Contact or similar platforms.
- Experience with basic budget and contract administration.
- Ability to work a flexible schedule including evenings and
weekends as needed.
- Strong interpersonal skills.
- Ability to handle sensitive information and maintain confidentiality.
- Strong analytical skills and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Word, Outlook, Excel,
- Ability to project a high level of professionalism at all times.
- Capacity to network effectively and positively represent GSWNY in
the public arena.
- Ability to articulate organizational mission and its importance
with passion and conviction, and in a manner that resonates with the listener.
- Commitment to diversity and ability to interact with diverse populations.
- Strong project management and time management skills with ability
to work independently and effectively prioritize duties and tasks in
order to successfully meet and manage multiple deadlines.
- Capacity to manage stress effectively and work well under pressure.
- Excellent oral and written communication skills and the ability to
- Proven capability to work in a collaborative, service-focused environment.
- Capacity to work well with others in a congenial and effective manner.
- Ability to effectively manage and foster relationships with
council staff, volunteers and within community.
- Subscribe to the principles of the Girl Scout Movement and become
a registered member of GSUSA.
- Successfully pass the required background checks at hire and thereafter.
- Maintain reliable transportation to and from home and work.
- Ability to meet the travel requirements of the position to conduct
- If travel is required, must possess a valid driver’s license, meet
minimum state auto insurance requirements, and meet the insurance
carrier’s requirements for coverage.
HOURS & TRAVEL
- Hours of council operations. Includes some evenings and weekends
for council programs and events. Travel throughout council jurisdiction.
GIRL SCOUT MEMBERSHIP:
All Employees of Girl Scouts must maintain an active, annual
membership in Girl Scouts of Western New York. This membership must be
renewed annually, and all newly hired employees are expected to enroll
with GSWNY within the first 30 days of their employment.
Girl Scouts of Western New York offers competitive group health
benefits, 401(k) and various ancillary plan offerings, as well as
generous paid-time off and paid family leave to all full-time
employees, and anyone working 30 or more hours per week.
EQUAL OPPORTUNITY EMPLOYMENT:
Girl Scouts of Western New York celebrates diversity in all forms and
is committed to creating an inclusive, collaborative and supportive
environment for all. All employment decisions are based on
qualifications, merit, performance and the needs of the organization.
As an equal opportunity employer, GSWNY does not discriminate on the
basis of any qualified applicant’s race, religious creed, color,
national origin, ancestry, physical disability, mental disability,
medical condition, genetic information, marital status, sex, gender,
gender identity, gender expression, age, sexual orientation, military
or veteran status or any other groups or persons protected by federal,
state or local law.
GSWNY is also grateful to have several partnerships with local
businesses throughout Western New York, offering special deals and
incentives to GSWNY employees and members.